National Service Hotline 400-878-0519
  • Contact:Jenny Cao
  • Tel:+86-519-86325808
  • Fax+86-519-86325808
  • Mobile:+86-13706126957
  • E-mail:global@czglobalapparel.com
  • Website:en.jiabaofashion.com
  • Address:#8 Qingfang Road,Hutang Textile Industrial Park,Wujin,Changzhou,Jiangsu Provice, China​
News details Your current position:首页 > 新闻信息 > 详细内容

Definition and advantages of brand clothing

Source:http://en.jiabaofashion.com/news/96.htmlBegintime:2017-08-23

A brand is a tangible and intangible form of organization and its products or services that is used to identify organizations, products, or services and differentiate them from competitors' products or services. China's clothing brand has gone through the "no brand" stage, "star endorsement stage", "concept attract stage", the brand evaluation center predicts that the clothing brand is about to enter the real brand stage.
brand clothing
There are many definitions of brands in the theoretical circle:
1, the brand is a name, term, mark, symbol or design, or combination of them, to identify the enterprise to provide one or a group of consumer products and services, and with the competitor's product or service is different.
2, the "brand" is the enterprise or the main brands (including the city, etc.) holographic concentration the sum of all intangible assets, and the concentration can be specific to the "symbol" recognition; it is the subject and object, subject and society, enterprise and consumer product interaction.
3, Brand clothing positioning of the two dimensions: first, eye-catching; two is true. With good concept, it is noticeable, but the lack of product support will eventually make the brand vague. It can be said that this is also the overwhelming majority of clothing brands, and ups and downs, an important reason for the ups and downs, any concept is a flicker, but it is difficult for long. At present, most popular brands have some brand of "heavy concept" and "light product".
China's clothing brand has gone through the "no brand" stage, "star endorsement stage", "concept attract stage", the brand evaluation center predicts that the clothing brand is about to enter the real brand stage.
Some popular brands will really be deeply rooted in the hearts of the people. They have unique functional value and emotional value, and people can really feel the advantages of the brand. This requires two aspects: first, the promotion of product research and development capabilities; two is the promotion of brand building capacity, the clothing brand classic.

Related tags: brand clothing,
Related newsRELATED NEWS
Related productsRELATED PRODUCT

Copyright© en.jiabaofashion.com(Copy the link) Changzhou Global Apparel Co., Ltd

Specializing in the production of:Brand clothing,garment material,garment fabricOther products, welcome to inquire!

Powered by nesting

Mobile two-dimensional code

English English Japanese Japanese Korean Korean German German French French Russian Russian Italian Italian Spanish Spanish Portuguese Portuguese
skypeSkype1
skypeSkype2