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The definition of brand clothing

Source:http://en.jiabaofashion.com/news/107.htmlBegintime:2017-12-22


brand clothing


There are many definitions of brand in the theoretical circle, which are listed as follows:

1, brand is a kind of name, term, mark, symbol or pattern, or their combination, it is used to identify products or services provided by a company to a group or a group of consumers, and distinguish them from competitors' products or services. (Dr. Philip Kotler, a marketing expert)
2, "brand" is the holographic concentration of the total sum of intangible assets of an enterprise or a brand subject, including a city or an individual. The "concentration" can also be identified by a specific symbol. It is a product produced by the interaction between subject and object, subject and society, business and consumers.
3, the two dimensions of Brand clothing positioning: one is noticeable; two is reality. A good concept, of course, is remarkable, but the lack of product characteristics support, will eventually let the brand is empty. It can be said that this is the most important reason for the overwhelming majority of clothing brands to rise and fall, and any concept is flickering, but it is difficult to long. At present, most popular brands have some kind of dazzling concept, the brand difference of light products.
The clothing brand of our country has gone through the stage of no brand, celebrity endorsement and concept attracting. The brand evaluation center predicts that the clothing brand will enter the real brand stage.

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