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How important are brands to clothing?


Brand definition
There are many definitions of brand in theory circle:
1, brand is a name, term, mark, symbol or pattern, or their combination, to identify the product or service provided by an enterprise to a certain or a group of consumers, and make it different from competitors' products or services. (Dr. Philip Kotler, marketing expert)

Brand clothing

2, the "brand" is the enterprise or the main brands (including the city, etc.) holographic concentration the sum of all intangible assets, and the concentration can be specific to the "symbol" recognition; it is the subject and object, subject and society, enterprise and consumer product interaction.

3, Brand clothing positioning of the two dimensions: one is eye-catching; two is true. With a good concept, although eye-catching, but the lack of product characteristics support, will eventually make the brand become vague. It can be said that this is also the overwhelming majority of clothing brands, and ups and downs, the important reason, any concept is flicker, but it is difficult to long. At present, most of the popular brands have the brand of heavy concept and the distinction of light product differentiation.

China's clothing brand has gone through the stage of no brand, star endorsement stage, concept attract stage, brand evaluation center forecast, clothing brand is going to enter the real brand stage.
Brand advantage

Some popular brands will really be deeply rooted in the hearts of the people, with unique functional value and emotional value, people can truly feel the advantages of the brand. This requires two aspects; one is the promotion of product R & D capabilities; two is the promotion of brand building capacity, the clothing brand classic.

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